theKEEL

Strategic Product Management System

The difference between drifting and navigating.

"You've risen through the ranks. But here's what haunts you: you're navigating by habit, not by design. You do the work — the interviews, the roadmaps, the standups — but the pieces never quite connect. Everyone sails these waters. You just drift through them faster than most."

━━━ I · THE VOYAGE ━━━

The Disciplined Voyage

Everyone sails these waters. Few navigate them with intention.

BEARING 00 — THE QUESTION

"What do others overlook? Where does everyone assume the map is complete?"

Raise the telescope. While others glance at the horizon, you study it. Find the disagio — that unsettling feeling where the map doesn't match the territory. The opportunity isn't in uncharted waters. It's in seeing what everyone else sails past.

🧭 ORDERS

01Sense the disagio — what doesn't work in your world?
02Scan using Six Paths — where is value waiting to be created?
03Find noncustomers — who ISN'T buying and why?
04Go deep with the Iceberg — what mental models create this friction?
05Validate with UPW — is this urgent, pervasive, worth paying for?

🧭 INSTRUMENTS

━━━ II · THE DEPTHS ━━━

Systems Thinking Applied to Product

━━━ III · PROOF IN PRACTICE ━━━

The System Applied

Real-world examples demonstrating how this methodology transforms product strategy into market-creating results.

Everyone sails. Few navigate.

Build the system that connects every move.

SET SAIL →